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About Cyberhorse |
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Cyberhorse has been established since 1995 as an internet resource for the Australian horse industry.
Since then, Cyberhorse has grown to the point where it has an audience of 600,000 unique monthly visitors.
Cyberhorse is run by husband and wife Bill and Berni Saunders from their horse property at Coimadai, north west of Melbourne. On the property they keep around 20 horses, which are a mixture of thoroughbreds for racing and warmbloods for dressage.
Both Bill and Berni are hands on horse people who are both keen riders and handle and break in the horses they breed. While Bill is still awaiting that elusive Group winner, Berni has trained several horses to FEI dressage level and is also an A-level dressage judge.
Bill, a professional software developer, keeps the various Cyberhorse web sites ticking over, while Berni applies her journalistic and photographic skills to providing content for Cyberhorse. Bill is also an accredited racing journalist, providing regular race day reporting and insightful comment about the business of racing. Berni was one of only 4 Australian equestrian journalists accredited to cover the Athens Olympics.
Under the Cyberhorse brand are clustered several web sites:
- Cyberhorse
This site hosts the popular Cyberhorse Forums as well as our e-commerce activities. The Cyberhorse Shop, Cyberhorse Video and Cyberhorse Broadband are also hosted on this site. - The Virtual FormGuide
The location for Cyberhorse's racing news and information section. Australian and international racing and breeding news is updated daily by our team of racing journalists. For owners, trainers, breeders and punters, The Virtual FormGuide also includes 3, 5 or 10 start form for races nationwide on a subscription basis, both at nominations and final acceptances. Three different kinds of ratings are available as well as comprehensive performance statistics for trainers, jockeys and stallions. Clients also have access to our 3 TAB realtime odds comparison and a black book facility which reports on named horses and progeny of stallions and mares. - The Virtual Equestrian
This site includes news stories, results and information about Australian and international equestrian events, horses and people. Updated daily, The Virtual Equestrian is a popular location to find out about what's happening in dressage, eventing, showjumping, showing and the general equestrian world. - The Virtual Saleyard
The engine for all advertising throughout the Cyberhorse web sites. The Virtual Saleyard provides advertising for horses, stallions at stud, horse related classifieds and products and services for the horse industry. Featured Listings allow for ads to be prioritised within The Virtual Saleyard and also displayed as banner ads throughout the rest of Cyberhorse. All advertising can be managed by the advertiser and detailed statistics are available on advertising performance.
Cyberhorse offers a number of different services:
- Advertising & Promotion
Through The Virtual Saleyard, Cyberhorse can provide banner advertising, sponsorship and promotion for a wide variety of horse related activites. For clients with their own web site, a Cyberhorse campaign provides a cost effective, easily audited resource to help implement your own marketing strategy. - Web Site Construction, Hosting & Promotion
For horse industry clients who do not have a web site or would like their existing site overhauled, Cyberhorse can provide a complete site management facility. From initial strategy, through to web site construction, hosting, maintenance and promotion, we have helped our clients to maximise the success of their online marketing. We also have the ability to combine all aspects of your web site strategy into one convenient package for a fixed monthly fee. - Cyberhorse Racing Club
Subscribers to The Virtual FormGuide automatically become Members of the Cyberhorse Racing Club, whcih races a number of well bred horses with some of Australia's leading stables. Bulk Memberships in the Cyberhorse Racing Club are available to clients to use as incentives in marketing programs or as performance rewards.
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About Cyberhorse 