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Cyberhorse 2001
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03/12/01 Magic Millions - The Growth of the Company

Since its acquisition by three of the most talked about characters in the industry the Magic Millions Sales company has moved from a celebrated company to an innovative and internationally renowned bloodstock company.

Its three proprietors, Gerry Harvey, John Singleton and Rob Ferguson are famous for their astute and vivacious business demeanour, and have strong links to the industry. Their passion is ever apparent in the investments they have made, from yearlings to racehorses and superb stud farms.

The network of operations at Magic Millions Sales Pty Limited has grown in the last six years from an entire staff of only thirteen people based at the Gold Coast office. To a staff of over 30, with twenty-one based at the Gold Coast in Queensland, four in Adelaide South Australia, three at Perth in Western Australia. In addition to the main offices there are three consultants based in Melbourne, New Zealand and Perth.

Magic Millions provides a host of services in addition to its flagship sale the Conrad Jupiters Magic Millions 2002 Yearling Sale. Magic Millions runs public auctions at any approved location, dispersal sales, and private sales for both vendors and buyers. To compliment the sales side of the business, Magic Millions provides bloodstock valuations, consultancy, insurance, catalogue style pedigrees, stallion shares and nominations, the purchase and importation of stallions, venue hire, accommodation and flights.

The growth of the Magic Millions network of operations throughout this period has seen it firmly establish a leading role in the Australian Thoroughbred Industry, as well as becoming an internationally repected company.

Recent changes to Bloodstock and Marketing at the Gold Coast Head Office have seen the acquisition of former Eliza Park Office Manager Anna Hudson from Victoria, now in the role of Bloodstock Secretary. Prior to Anna working for Eliza Park for the last four years, she spent a season working at Rathbarry Stud in Ireland, and gained other industry related experience in Victoria.

Marketing now has Annie McDonald in the role of Marketing & Advertising Supervisor. Annie began as a Pedigree Writer for the former Dalgety Bloodstock International in Melbourne, gained a degree in Journalism/Marketing. She gained experience in Marketing and Public Relations, and has recently returned from working for Derrinstown Stud in Ireland, and travelling Europe.

The Adelaide and Perth offices of Magic Millions Sales were aquired in 1999, the Adelaide branch being the former ABCOS Sales, and Perth the former Goodwood Bloodstock.

The Adelaide branch is directed by General Manager Mr Rob Monsma, a racing stalwart with a lifetime of experience in the Australian thoroughbred industry. Under Mr Monsma’s leadership the Adelaide Select Yearling Sale has received a well needed boost of confidence. Last year the Adelaide Select Yearling Sale recorded the best sales figures of its history, becoming the third biggest yearling sale in Australia behind the Magic Millions in January and the Easter sale.

The Perth branch has the enthusiastic leadership of General Manager Mr Grant Burns. A young and driving force behind the attraction of a large contingency of Malaysian and Singaporean buyers to the Perth Premier Yearling sales. Mr Burns is confident the great exporting opportunities available due to the location of the West Australian branch, and the performance of its sale graduates in the Asian region will only increase its popularity to buyers and sellers alike.

Melbourne based auctioneer and bloodstock agent for Magic Millions, Mr Simon Vivian has a long and successful association with the Australian thoroughbred industry. From his base in Melbourne he selects horses for the Magic Millions sales and provides all consultancy services to the Victorian industry. Simon is regarded as one of Australia’s best bloodstock auctioneers and sells at all Magic Millions major sales.

New Zealand based auctioneer and bloodstock agent, Mr Steve Davis sold at his first Magic Millions Sale in January 1997, and has done so every year since. Mr Davis has a host of experience in the industry with the former Wrightson Bloodstock (New Zealand, Melbourne, Sydney), South African National Sales, and Keenland, Kentucky USA on his resume. Steve Davis is a presenter for Trackside, the NZ equivalent to Sky Racing, and covered the Dubai World Cup in Dubai this year. His role for Magic Millions in New Zealand is to provide all consultancy services to the Industry, and select horses for the Magic Millions Sales.

Perth based Magic Millions consultant, Mr Murray Tillett is a much experienced and well respected agent who has established over the years extensive clientele in the Singapore/Malaysian regions. In particular, Mr Tillett was formerly with Goodwood Bloodstock before the sale of that company to Magic Millions.

In 2002, Magic Millions will be conducting sales in the following locations; Gold Coast, Adelaide, Perth, Melbourne, Tamworth in NSW and Townsville in North Queensland.

The combined expertise, knowledge and experience of the Magic millions staff is a great asset to this progressive and innovative thoroughbred sales company.

In a six year period, the turnover for the company has increased by nearly 300 percent. Essential to this factor is the increase in catalogue numbers doubling from 458 lots catalogued in the 1995 Magic Millions Yearling Sale, to 911 lots catalogued in the 2001 Conrad Jupiters Magic Millions Yearling Sale. A further increase is being seen in the cataloguing for the 2002 Yearling Sale.

It is interesting to note that lots catalogued for this sale have increased, even though the selection criteria is now a lot stricter than in the past. Reflecting the growing strength of the flagship Magic Millions Sale.

The 2002 Sale will be held over five days of selling starting at 6pm on Thursday, 10th January with Session I of the Major sale. Session II gets underway at 11am on Friday, 11th January which is then followed on the Saturday by the feature Race Day and the famous Conrad Jupiters Magic Millions 2YO Classic & 3YO Trophy Races at the Gold Coast Turf Club. The night of Saturday the 12th January will see the exclusive night Session III of the sale take place from 6pm. Session IV follows on the Sunday, and Session V on Tuesday 15th January.

The Feature Lots of the sale will include;

Danehill (USA)/Songline (NZ)
Bay Filly a half-sister to Australian Horse of the Year SUNLINE (MVRC BMW Cox Plate Gr.1 [twice], AJC Flight S Gr.1, Doncaster H Gr.1, All-Aged S Gr.1, MVRC Manikato S Gr.1, Waikato Draught Sprint Gr.1, STC Coolmore Classic Gr.1, Hong Kong Mile Gr.1)

Danehill (USA)/Fitting (AUS)
Bay Colt a full-brother to Champion Australian 2YO CATBIRD (STC Golden Slipper S Gr.1). Dam stakes-winner FITTING (AJC Gimcrack S L) a sister to MAIZCAY (STC Silver Slipper S Gr.2) and MZILIKAZI (Borrowdale Guineas Gr.3)

Danehill (USA)/Jezabeel (NZ)
Bay Filly the first foal of Champion NZ Stayer JEZABEEL (VRC Foster’s Melbourne Cup Gr.1, Auckland Cup Gr.1). Dam a half-sister to ASHLEY GROVE (TRC Derby Gr.3). Grandam a sister to stakes-winner DUNDAS LANE (VATC Norman Robinson S.H L), half-sister to FRONTIER BOY (VRC St Leger Gr.2, Queen Elizabeth s H Gr.2)

Graduates of the Magic Millions Sales are the only horses eligible to compete in eight closed races worth over AUS$3 Million, including the Conrad Jupiters Magic Millions 2YO Classic & 3YO Trophy races run during the Magic Millions Carnival in January every year. Other races are held in a variety of locations in addition to the glamorous Gold Coast. Penang Turf Club hosts the Malaysian Magic Millions 2YO Classic every year during its Sprint Trophy meeting, and sales incentive races are held in the majestic Adelaide at the Morphettville racecourse and in Perth at the famously named Ascot racecourse.

The Magic Millions Race Series

GCTC Magic Millions 2YO Classic worth $1 Million
GCTC Magic Millions 3YO Trophy worth $1 Million
SAJC Magic Millions 2YO Classic worth $400,000
WATC Magic Millions 2YO Race $200,000
Tamworth JC Magic Millions 2YO Race $50,000
Penang TC Malaysian 2YO Magic Millions Classic RM300,000

Magic Millions 2002 Home

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